The new model has the same players, but with slightly different roles:
The investor still provides capital to the enterprise and gets a return of and on the investment. However, more and more investors are also providers and customers. The producer still makes the product or creates the service. But producers are more involved in understanding how the company works through programs like open book management. The customer still purchases and uses the product. But customers are also interested in how well and ethically the companies are run—they vote with their investments. And customers are included in production. Management still balances the business of the whole web, but the management function is more distributed. There is more management going on, but fewer managers.

Here's how the new model works:
Some companies are learning how to transform a zero-sum game into an infinite game. In a zero sum game, there’s a finite amount of resource and the game is to decide how it gets distributed. In an infinite game, the purpose of the game is to continue the game—to grow and expand the resource base and the distribution model. The best models to use when playing infinite games are living systems models. Ecologies of organizations, or value webs, are in the business of growing the pie and making their webs larger.

There are two more factors that must be added for the new model to be truly transformative. You’re looking for the connections between constituents. Notice that in the old model, all of the connections go through Management. In the new model, Management is the largest hub connecting the constituents, but there is a whole web of lines that connect customers, producers and investors.. It’s these many sub-networks that tie the players more tightly together and make them interested in their shared fortunes. These links represent true knowledge or experientially applied information about how the different portions of the enterprise work, and about how the enterprise works together as a whole.

There’s one more necessary factor that doesn’t jump out at you from the model. Not only are subgroups of constituents linked together into mini nets but an individual constituent may play more than one role. An individual could be an investor, a customer and a producer all at once, and therefore have a true stake in every facet of the enterprise.

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